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1. Place copies of your circular on
bulletin boards throughout your community, such as in
coin-operated laundries, grocery stores, barber shops,
etc. Concentrate of Fridays and Saturdays when shopping
increases.
2. Check with local newspapers. Before going to press,
many smaller newspapers have space left that needs
filling.. Your ad may be just the right size to occupy
this unfilled space and they will run it free.
3. Place your circulars on windshields of parked autos,
Youngsters will be happy to do this for you for a dollar
or two. Check first with city ordinances to see if this is
permitted in your locality.
4. Leave sales literature on doorsteps of homes &
businesses in your area. Do this on weekends in
residential areas; weekdays for businesses.
5. Have your best pulling 1 inch or 2 inch ad made into
a rubber stamp. Stamp this on envelopes of all of your
outgoing mail.. Check rubber stamp dealer's ads in current
mail order publications for price information.
6. When you have envelopes printed with your return
address, have them also print your best ad directly
beneath your address. It costs noting additional to have
this printed on the front of your envelopes.
7. If you publish a mail order magazine, newspaper,
adsheet, etc., contact other publishers, If your
circulation is equal to theirs, many will be happy to
exchange an equal amount of ad space with you.
8. Many publishers will give you free adspace for
mailing a few copies of their publication. Simply write to
them and ask if they will give you a free 1 inch ad in
exchange for mailing 50 to 100 copies of their pub.
9. Write informative articles for mail order trade
publication. Most publishers will give you free ad space
for the use of your article.
10. Take advantage of advertising specials. Many
publishers offer ads on a 3-for-the- price- of -2- basis,
or 4-for-the-price-of-3, etc. This saving is the same as
getting one ad free of charge.
11. Some publishers offer a free classified ad with
your first display ad. Watch for such specials. Use the
free ad and pocket the savings.
12. When starting a new publication, many publishers
will offer reduced ad rates to help fill space. Watch for
ads regarding such offers.
13. In your ads, request a SASE. Then insert some of
your other offers in regular outgoing mail. This is the
same as getting free advertising.
14. Become a mailer. Get your printer's lowest price
for printing circulars on both sides of the sheet. Contact
other dealers and state you will print and mail their
circulars for this price with no conflicting ads on the
back. Then print your circulars on the reverse and
distribute them with your outgoing mail. There is no extra
cost for postage and envelopes, and your side of the
circular is paid for by your customers.
15. Offer a free commission circulars. Print one of
your regular offers on one side; a commission offer on the
reverse, leaving space where the mailer can rubber stamp
his name & address, Your offer gets a free ride.
16. If you use a postage meter machine, use the ad
space directly left of stamp imprint for a free message. |
